If you live along the Emerald Coast, the honest answer is: more often than you'd think. Full-time coastal Florida homes benefit from a weekly or biweekly professional clean, plus a full deep clean twice a year.
Salt air corrodes hardware and stainless finishes faster than most owners realize. Humidity accelerates dust and mold in cabinets and closets. Fine white beach sand embeds in rugs, vent grilles and floor tracks. All three make regular professional cleaning less of a luxury and more of a maintenance strategy.
For second homes, most owners get the best result with a monthly maintenance clean, a full deep clean before their first arrival of the season, and a turnover clean between any guests. For vacation rentals and Airbnbs, every guest turnover is non-negotiable.